The Spark Novus Blog for Marketing AI Thought Leadership | Spark Novus - AI Consulting, Training, and Implementation Services for CMOs and Marketing Leaders

On The Marketing AI SparkCast, Palmer Houchins, Vice President of Marketing at G2, examines how AI is reshaping marketing work and the MarTech landscape. This piece explores how AI is transforming internal marketing workflows, influencing MarTech investment decisions, and changing how vendors are surfaced and evaluated in generative environments, and outlines what coordinated leadership response requires from CMOs navigating this structural shift.

Regulatory signals from New York and the FTC are reshaping how AI in Marketing is governed. CMOs now face direct accountability for how AI shows up in advertising, personalization, and customer engagement. Marketing specific AI governance is no longer optional. It is a leadership imperative.

The Super Bowl doesn’t just showcase ads. It exposes how CMOs are making decisions about AI, brand, and leadership in public. As AI becomes more visible in marketing, the real differentiator is no longer the technology itself, but the judgment behind it. This piece explores what AI made Super Bowl ads reveal about brand alignment, human oversight, and the leadership choices CMOs are already making, intentionally or not.

In this podcast episode of the Marketing AI Pulse Monthly Brief, Aby Varma and Matt Cyr break down the top 10 shifts CMOs and marketing leaders must prepare for in 2026 and beyond. Moving past hype, the conversation explores how AI is reshaping agencies, brand discovery, creative, media, analytics, and leadership itself. The episode offers a clear-eyed look at what is already changing and where human judgment, governance, and decision quality will matter most.

As AI took center stage at Davos, the conversation shifted from hype to execution. Leaders focused on results, operating models, workforce readiness, and human accountability as prerequisites for value. For CMOs and marketing leaders, the message was clear: AI success now depends on disciplined execution, not experimentation.

Lean marketing teams are expected to deliver more without additional headcount. This blog explores how AI can help when applied with clarity and intent. It covers practical ways AI supports marketing writing, creative production, email, video, and automation, while highlighting why defined ICPs, real customer pain points, and thoughtful workflows matter. The focus is not on chasing tools, but on using AI to improve execution, reduce friction, maintain quality, and support sustainable marketing operations over time.

As AI platforms like ChatGPT begin testing in-app advertising, CMOs face a critical new frontier in brand visibility and trust. This blog breaks down what’s changing, how major AI platforms are approaching ads, and what steps marketers must take to stay relevant in AI-driven discovery. With search, social, and display giving way to conversational intent, it’s time to reframe your strategy for the age of AI-powered attention. Relevance, not reach, now wins.

Many AI initiatives stall because they are treated as tools rather than leadership commitments. This article outlines the AI resolutions CMOs should commit to this year to move beyond pilots and experimentation. It focuses on clarity before capability, disciplined prioritization, governance that enables speed, role-based enablement, and fixing operational friction. The goal is to help marketing leaders embed AI into everyday workflows with confidence, reduce adoption anxiety, and deliver measurable business impact.