Scaling marketing execution with AI for a lean team at ePlannerPro | Spark Novus - AI Consulting, Training, and Implementation Services for CMOs and Marketing Leaders

ePlannerPro turns meetings at tradeshows and conferences into real business connections

ePlannerPro is a comprehensive platform for managing meetings at trade shows and conferences. Headquartered in Atlanta, the company’s platform simplifies complex meeting logistics by bringing scheduling, coordination, and execution into a single, purpose-built solution. By reducing friction across planning and on-site execution, ePlannerPro helps brands maximize event ROI through efficient, technology-driven experiences that support stronger, more authentic business relationships before, during, and after live events.

The Situation

ePlannerPro had built a strong product and established meaningful traction in the tradeshow and conference market. As the business evolved, marketing expanded across channels and initiatives.

This created an opportunity to bring greater strategic coherence to how the platform was represented in the market, how marketing operated day-to-day, and how technologies such as AI were applied and communicated.

With a lean marketing team and rising expectations, clarity, prioritization, execution efficiency, and thoughtful use of AI became increasingly important.

Objectives

The engagement focused on preparing marketing to support ePlannerPro’s next phase of growth with greater clarity, leverage, and confidence.

The objectives were to:

• Strengthen market clarity and positioning by establishing a unified marketing narrative and digital foundation that clearly communicated platform value and supported buyer, partner, and sales conversations
  

• Put AI to work responsibly across marketing by clarifying how AI was represented within the product and embedding AI into marketing workflows to improve consistency, speed, and quality without increasing risk
  

• Build a scalable marketing operating model that enabled a lean team to execute across content, social, events, and demand generation with greater efficiency and control

The Work

Spark Novus partnered with ePlannerPro to strengthen marketing fundamentals while applying AI and automation to improve consistency, speed, and operational focus. The work was led in close collaboration with ePlannerPro’s Vice President of Marketing and Operations, Nicola Bradburn Fuller, one of the company’s first US hires. She leads marketing strategy, operations, and customer engagement, bringing deep experience from senior marketing and strategy roles at BellSouth and Accenture and a disciplined, execution-focused approach to scaling marketing programs.

The work included:

• Marketing Narrative and Messaging: Establishing a clear, scalable marketing narrative across audiences and pricing, ensuring consistency across messaging, website, content, and sales conversations as marketing execution matured,

• AI-Supported Marketing: Integrating AI into core marketing workflows to improve consistency, speed, and focus, including the use of HubSpot AI, ChatGPT, and Jasper to support content creation, iteration, and message integrity, alongside AI-enabled workflows within Monday.com and Zapier to reduce manual coordination overhead and improve automated execution flow,

• AI Leadership and Brand Positioning: Establishing how AI would be represented and discussed within the product through an AI Manifesto, and reinforcing that point of view through a leadership session at Event Tech Live, a leading industry forum for event technology professionals, focused on the practical role of AI in events and meeting management,

The OUTCOMES

The engagement strengthened ePlannerPro’s ability to drive brand awareness and support demand generation by putting AI to work across marketing in practical, controlled ways.

By integrating AI into core marketing workflows, the team improved consistency, reduced manual effort, and increased execution confidence across content, digital, and campaign activity. This enabled marketing to show up more reliably in the market without increasing headcount or operational complexity.

Nicola Bradburn Fuller
Vice President of Marketing and Operations, ePlannerPro

“Spark Novus brought structure and clarity to our marketing while helping us communicate and apply AI in responsible ways. Their approach ensured the technology supported our marketing strategy and messaging, allowing the business to move faster, stay consistent, and focus on higher-value decisions.”

By the Numbers

During the course of the engagement, AI-enabled on brand content creation and workflows helped a lean marketing team scale output and impact without increasing headcount:

204%

increase in social publishing volume across LinkedIn, Facebook, Instagram, and X

283%

increase in engagement including 111.5% increase in LinkedIn followers

110%

increase in web and content marketing output, to strengthen brand positioning and clarity

Ready to build a marketing engine that scales without adding headcount?

Momentum compounds when marketing systems are built to scale.

Spark Novus helps marketing leaders align positioning, execution, and responsible AI into a scalable operating model designed for real-world execution. The approach brings greater consistency across content, digital, and campaigns, reduces manual effort, and enables teams to move faster with confidence, all without increasing headcount or adding operational complexity.

If this resonates, it may be time to have a conversation with Spark Novus.

• Spark Novus helps marketing leaders scale execution by building a clear marketing operating model that improves consistency and decision confidence. By embedding AI into everyday workflows and reducing manual coordination, teams increase output and impact while keeping headcount and operational complexity under control.

• Spark Novus treats AI as execution infrastructure, not experimentation. AI is integrated into core marketing workflows to improve speed, quality, and consistency, with clear guardrails and human oversight. This allows teams to realize value from AI while protecting brand integrity and reducing risk.

• Spark Novus establishes a unified narrative and messaging foundation that aligns marketing, sales, and leadership. This ensures marketing shows up consistently across channels and supports growth conversations as execution scales.

• Spark Novus helps marketing leaders manage rising expectations by bringing structure to prioritization, workflows, and execution. The result is fewer handoffs, more predictable delivery, and greater confidence across content, digital, events, and demand generation.

• Marketing leaders partner with Spark Novus when marketing needs to evolve without losing control. The work introduces clarity, discipline, and responsible AI at the right moment so momentum is sustained and execution improves as the business scales.