Podcast: The Marketing AI SparkCast with Aby Varma | Spark Novus - AI Consulting, Training, and Implementation Services for CMOs and Marketing Leaders
Featured Episodes
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AI and the Future of Creativity and Storytelling
Christian Herrity
Creative Director
Accenture Song -
How AI is Changing Prospecting for Sales and Marketing Teams
Nicola Smith
Senior AI Programs Advisor
Southwest Airlines
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Podcast Frequently Asked Questions
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The Marketing AI SparkCast is a podcast exploring how marketing leaders and teams are applying AI in practical, real-world ways across strategy, creativity, operations, and growth.
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The podcast is built for CMOs, marketing leaders, practitioners, and teams looking to apply AI thoughtfully inside real organizations, not chase tools or trends in isolation.
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Episodes examine how marketing teams actually deploy AI inside their organizations, including the decisions leaders make, the constraints they face, what breaks in practice, and what changes once AI moves beyond experimentation into day-to-day work.
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Topics include AI-driven brand discovery, generative AI for content and storytelling, marketing productivity, responsible AI adoption, team enablement, and how marketing roles are evolving.
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Yes. The conversations frequently address complexity, governance, collaboration, and execution challenges that arise in larger or more mature marketing organizations.
We appreciate our production partner:
MarketScale is the audience engagement platform and media partner that helps enterprise B2B brands build fan bases and communities. With their software and publishing channels, brands achieve scale, empowering their SMEs.